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BIANCA YIJIA CHEN

Founder & CEO of OX3 TV Production

Bianca Chen, also known as 'Yijia' in China, is an entrepreneur, director, journalist, author, influencer, angel investor, mother, and green advocate. Currently Bianca is the founder and CEO of OX3 TV Production. Bianca started OX3 as a side hustle while she was still working as a financial bilingual reporter and presenter for Reuters TV. Over her decade-long financial TV career, Bianca consistently appeared on mainstream news outlets including Reuters, CCTV Business, Phoenix TV, and WSJ Chinese, covering news about the world's financial markets and interviewing industry leaders such as Sina founder Charles Chao, iQIYI founder Yu Gong, VC investor Tim Draper, Wall Street guru Jeffrey Tarrant, Binance founder Chengpeng Zhao (CZ) and Airbnb co-founder Nathan Blecharczyk. After founding OX3, Bianca pivoted her career path to documentary production, cross-border marketing, and sustainability. Her directorial works include Next: Blockchain (selected for MIPDOC), Hello World, and The Town of Everything. Bianca is also an author who published her first book The Law of Market in 2015 by Citic, and writes for various publications as a contributor. As a well-known financial influencer, she is the go-to person for her 3+ million followers to learn about global economic trends and innovations.

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